Energy in the Right PlacesJun 22
When one learns on the job that one has the skill sets to do even better by becoming an entrepreneur, then it’s time to act.
Jason Kemp was gainfully employed as an installer of blinds and windows, but noticed that there were a lot of better ways of doing things. “I believe in personal, one- on- one service for the customer, and knew I could deliver that service, so I struck out on my own.”
The journey Jason took to accomplish this goal began with Goodwill Industries, who in turn directed him to the Sarnia Lambton Business Development Corporation. The SLBDC had Jason undertake a four month long course on learning all the ropes of running one’s own business, including doing the proper market research and creating a viable business plan.
Today, Jason runs Solar Windows and Blinds, a company that specializes in thermal window coverings that protect household items from damaging solar radiation, keep heat out, reduce glare and offer increased privacy. Because of his work experience, Jason had a leg up already knowing the right suppliers and business connections.
Still, he’s always on the lookout for “buildings with lots of windows” whose occupants he can approach with energy saving solutions, and this has worked well for him. He also recommends a strategy followed by other home and landscape improvement companies that entails putting a company sign on the lawn when the work is completed. Jason has been at it for almost a year with no regrets, and continues to attract new clients.
Two main thoughts emerge from Jason when asked about advice for newly self-employed business people: “You’re going to encounter several discouraging days, but many productive ones as well. Don’t get down on yourself and keep plugging away.” He also recommends the advice offered by his father-in-law, who has worked for himself almost 30 years: “Keep your overhead low!”
Jason’s dream now is to garner enough business to step away from the installation aspects and concentrate more on the administrative end of the business – but he is adamant that he will train his future installers with the same concentration on customer care and satisfaction.
Jason saves his clients energy, and directs it into his own business.